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The Era of Mobile is upon us. Google’s changeover to Enhanced Campaigns follows consumers to the multi-device world and better aligns with the future of digital marketing and not the past.
Although there will always be some fear of the unknown with changes such as these, it seems that the anxiety was largely unjustified and the hard work that search marketers, agencies, and technology partners put in preparing for EC paid off.
Let’s all remember the lesson here as new curveballs are thrown at us in the future.
Kenshoo is a digital marketing company that specializes in search marketing, social media and online advertising. This article originally appeared on the Kenshoo blog.