June 24, 2013, 4:33 PM

Skipping the checkout line: a first look at Ahold USA's pick-up service

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Overall, it was a great experience. Pick-Up offered the convenience of 24/7 online shopping, avoided the frustrations of the checkout line, allowed us to receive the groceries on our schedule, and all without any added fees or delivery charges. In fact, it felt a lot less like a luxury, and a lot more like how grocery shopping ought to be.

Danny Silverman is vice president at Etailing Solutions, an integrated online e-commerce consultancy helping branded manufacturers understand, navigate and lead in the global online marketplace. Etailing Solutions is a member of the Epsilon Agency Services network.

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