January 10, 2013, 11:18 AM

Why the web was my best friend this holiday season

(Page 2 of 2)

Yesterday, I reported that online retail accounted for more than 45% of holiday retail growth, based on data provided by web measurement firm comScore Inc. and ShopperTrak, which measures store sales. Store sales increased only 2.5% over the holidays, ShopperTrak says, compared with 13.7% for the web, according to comScore. Based on my Christmas shopping this year, I’m not surprised that the web is clobbering stores in sales growth.

However, web sales still only represented only 14.5% of total sales in November and December, according to the data from the two firms.

Next year, I expect that figure to be higher. I know I’ll be doing my part to grow it.

 

comments powered by Disqus

Advertisement

Recent Posts from this Blog

FPO

Michelle Pacynski / E-Commerce

What it takes to create the ULTAmate online shopping experience

The ULTA beauty brand has gone through an e-commerce revolution in recent years, says one ...

FPO

Adam Forrest / E-Commerce

Five online shopping trends to watch in the upcoming holiday sea

Retailers will engage more effectively with mobile shoppers in stores, pool cross-channel inventory and introduce ...

FPO

Jason Caine / E-Commerce

Three things every retailer needs to know about search marketing

There is a lot more than click-through rate to understanding the impact of search. How ...

FPO

Shmuli Goldberg / E-Commerce

Five tips for winning Amazon's Buy Box during the holiday season

Negative deliveries and bad feedback will keep you from the coveted spot on Amazon.com. On ...

Advertisement

Advertisement