The search giant today launched an app called Inbox that could force retailers to change their e-mail marketing strategies.
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When it comes to allocating resources for mobile commerce programs, cater to your Apple device customers first and foremost. Do what you have to do for Android customers to get by. Push resources toward things like optimizing your m-commerce site for the iPhone 5 or optimizing your e-commerce site for the iPad mini or building an iPhone app. Just remember: In mobile commerce, Apple rules.