July 30, 2010, 10:35 AM
Blogger

A mobile recommendation for web sites

Paul Demery

Managing Editor, B2B E-commerce

Good things in business and technology often come from trial and error, and at times quite unintentionally. That may be another reason for developing a mobile commerce strategy if you haven’t already embarked on one—and it’s a tack that could prove important for your web site as well as your mobile presence.

In a recent conversation I had with Susan Aldrich, senior vice president and senior consultant at Internet research and advisory firm Patricia Seybold Group, she talked about the growing recognition among online retailers of the importance and value of deploying a state-of-the-art personalization and product recommendation  system. One looming challenge, however, is how to best deploy such systems on mobile commerce  sites. “With mobile, you don’t have a 20-inch monitor, but a couple of square inches if you’re lucky,” she says.

Still, she insists, recommendation engines and mobile sites were meant for each other. With smartphones capable of browsing the web becoming ubiquitous, retailers will need to maximize their presence on them. But with such limited real estate for showing content, mobile sites can greatly benefit from technology that presents what a mobile commerce shopper is most likely to want to view and purchase.

There’s design work to be done, of course, but it could bring big dividends, Aldrich says. “We’ll have to invent ways to improve how recommendation engines work on mobile sites,” she says.

Meantime, she warns, traditional web sites may find themselves playing catch-up with the last forms of web site responsiveness and functionality. “Mobile is going to drive a lot of innovation in the next few years,” Aldrich asserts. “And then we may ask, why don’t regular web sites work that way?”

The message seems clear enough: Online retailers that press ahead with the most useful mobile experiences for consumers will be in a better position to learn how to improve the overall way they connect with consumers.

 

##

Comments | 2 Responses

  • I highly agree with Susan. However, providing recommendation is not the only challenge on mobile sites. Browsing product catalogs is a big challenge on small screens. Faceted search is hard to implement and as a result most mobile sites limit themselves to keyword search. I think we will see a number of innovations for mobile-friendly search solutions. I should mention barcode scanning and visual search are all great innovations that are addressing the "small screen" and "small keyboard" challenges.

  • Hola, Mi nombre es angela Vi tu perfil hoy en este sitio y obtener intrested saber que usted, porque te ves muy bien en su perfil, aquí está mi dirección de correo electrónico (angela22oneil@yahoo.com) por favor envíeme un email para que yo os envío mis fotos y le dirá más sobre mi mismo,. envía un email al (angela22oneil@yahoo.com) Recuerde que la distancia, color, religión o tribu no importa, pero importa mucho amor. beso mi querido amor angela ========================= Hello, My name is angela I saw your profile today in this site and get intrested to know you, because you look very nice in your profile, here is my email address (angela22oneil@yahoo.com)please send me an email so that i will send you my photos and tell you more about my self,. mail me at(angela22oneil@yahoo.com) Remember distance,color,religion or tribe does not matter but love matters a lot. kiss my dear love angela

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Recent Posts from this Blog

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Gregory Kennedy / Mobile Commerce

Recommendations for creating compelling mobile ads

All advertising must be compelling to work. And in the constrained environment of a mobile ...

FPO

Jim Erickson / E-Commerce

The battle for dominance of China's Internet econony

Why are two Chinese heavyweights, Alibaba and Tencent, spending millions subsidizing cab fares? The taxi-hailing ...

FPO

Ralph Dangelmaier / Mobile Commerce

The forgotten problem in mobile shopping carts: payments

Conversion rates fell on mobile devices, while increasing on desktops during the last holiday season. ...

Advertisement

Advertisement

Advertisement