What is the China 500?
The 323-page 2014 China 500 is the first and only ranking of the major retail chains, catalog/call center companies, consumer brand manufacturers and web-only merchants that sell online in China. Each retailer’s individual profile and listing is a complete set of comprehensive performance and business metrics, including annual web sales, which is the basis of Internet Retailer’s China 500 proprietary rankings. Also included are monthly web site visits, average ticket and conversion rate. A detailed index of URLs also breaks down the e-commerce brands operated by China’s biggest retailing and direct marketing companies.
How is the China 500 data compiled?
The starting point for data gathering is the retailers’ web traffic from comScore Inc. That list is supplemented with data from merchants that Internet Retailer has covered. Whenever possible, web sales listed in the digital edition and database versions of the China 500 came from the company. If the company did not provide sales figures, Internet Retailer estimated sales based on traffic and assumed conversion rate for that retailer’s category and used analyst interviews to formulate estimates. For monthly visits and monthly unique visitors, official numbers were supplied by many retailers and compared with other data sources. When a retailer did not reveal numbers, researchers used comScore or Internet Retailer estimates. For the conversion rate, in most instances, researchers used category data and analyst interviews to formulate estimates. For the average ticket, if the merchant would not reveal a number, researchers used category data and analyst interviews to formulate estimates. In all instances where an estimate is used, it is footnoted. Retailers were given multiple opportunities to review and respond to estimates.
What sources are used when compiling the China 500 data?
Researchers contact each retailer several times over the course of data collection to compile, collect and fact-check each merchant’s information. If the merchant did not provide full financial, operations and web site summary information, Internet Retailer used metrics from that retailer’s category as well as analyst interviews to formulate estimates. Additional data is supplied to the China 500 from these information partners: comScore Inc. and Compuware. In all instances where an estimate is used or the data is supplied from a third party, the figure is footnoted. Retailers were given multiple opportunities to review and respond to estimates and metrics provided by third-party research firms.
Will the China 500 data rankings change each year?
Yes. Each year as the web retailing market grows in size, new and bigger web retailers are added to the rankings while some smaller companies drop off.
How often is the data for the China 500 data in the Top500Guide.com updated?
The newly compiled annual information for all China 500 data included in the 2014 edition will be uploaded and available to subscribers in late February. Data and profiles for individual retailers are updated throughout the year. Updates can include new vendor relationships and newly hired or promoted executives.