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B2B Market Trends

Many B2B firms are ill prepared for the digital future

Suppliers of fast-moving consumer goods find money in big data

An Italian online apparel distributor finds an e-retail partner in China


B2B Company News

For W.W. Grainger, the web’s share of sales keeps rising

Chinese e-commerce giant Alibaba builds its B2B business

The O Alliance sets its consulting sights on consumer brands as well as retail commerce


B2B Marketing

An industrial products distributor steps up its image through videos

W.W. Grainger kicks up performance of non-branded search ads

Put B2B data to work to sell more, not just measure past campaigns


B2B Technology

Why Terry Bicycles pedaled away from an open-source e-commerce platform

Global distributor of electronics components builds a new e-commerce platform

A tote bag wholesaler packs its new e-commerce site with features


B2B Operations

How Eco-Bags packs in more B2B and direct-to-consumer sales

An educational software seller grows from freemium to premium

A strategy for boosting B2B conversion rates—and SEO, too


B2B Personnel

Staples shuffles its B2B executive team

B2B technology provider Intershop sharpens its focus on the U.S. market



Relevant Commentary


Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...


Linda Taddonio / B2B E-Commerce

Brands matter online, even for distributors and manufacturers

Distributors can do a better job of managing the brands they carry, says the chief ...