| November 2008 Issue | Featured Supplement |
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A Special Section Produced Exclusively For Providers of Web Site Content and Performance
"Managing for Success”
Internet retailing sites are incredibly complex. Dozens of systems must work effortlessly together if a site is to deliver a stellar shopping experience to consumers. Add to that the exponentially exploding content on a site, and online retailers face a real challenge of making sure that the site delivers what a customer wants when the customer wants it.
That high performance equal success is borne out by the online merchants in the Internet Retailer Top 500 Guide. Of the 50 largest online retail sites, 44 rated good or excellent in performance consistency, 6 rated fair and none rated poor. But among the 50 smallest sites in the Guide, 22 rated fair or poor and 28 good or excellent.
When it comes to web site performance monitoring and management, retailers need to be aware of not only site availability and how quickly their pages download, but also of how content affects site performance and how the content itself performs: whether it is available when shoppers want it, how quickly it downloads and whether it is the most recent product data available.
This special report and advertising section, entitled “Web Site Content and Performance: Managing for Success,” will examine the issues that retailers must pay attention to, including which aspects of their web sites they need to monitor, which features to optimize for performance and how to prioritize those features, how to understand the metrics related to performance, how to choose a performance management company, how to keep tabs on a site’s content, what to measure to make sure that the content is performing correctly and the skills internal staff needs to develop to make the most of performance and content management services, and more.The Advertising Opportunity: For a special net rate of $8,000, advertisers in this Special Report and Advertising Section will receive the following:
- Display Advertising: Your full-page color advertisement will appear within the main body of the special section. The only advertising included in this section will be that of companies participating in this special offer.
- Editorial Mention: Your company will be prominently mentioned within the text of the special editorial report entitled “Web Site Content and Performance: Managing for Success.” An executive designated by your company will be interviewed by the editors of the report and quoted in the main body of this feature article. Sponsors of the section will be the only customer service solutions providers quoted within the report.
- Web-Link via InternetRetailer.com: “Web Site Content and Performance: Managing for Success” will be included as a special feature on internetretailer.com, our high-traffic industry web site. Advertisers in the print version of the special report will receive a hot link to their web sites in the online version of the report.
This is a once-a-year promotional opportunity you will not want to miss. |
To reserve advertising space and assure your company prominent editorial mention in the “Web Site Content and Performance: Managing for Success” Special Section, contact one of the display advertising sales representatives today!
Advertising Deadlines |
Space Reservation: October 8, 2008
Materials Due Deadline: October 15, 2008
Molly Rogers Western Sales Manager- Associate Publisher Phone: 847-543-1520 Fax: 847-543-1570 |
Nancy A. Bernardini Eastern Advertising Sales Manager Phone: 631-329-7024 Fax: 631-329-7044 |
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Nancy Bernardini: Nancy@verticalwebmedia.com
To view all advertising opportunities offered by Internet Retailer, please click here.