Advertising Opportunity:
Internet Retailer's November issue will include feature articles on E-Commerce Technology, E-Mail Marketing, Payment Security, along with companion Products & Services Guides offering highly visible advertising opportunities. See story synopses and advertising opportunity details below.

E-mail marketing: segmenting for success
Story Synopsis: With consumers’ e-mail inboxes overflowing, retailers have to be smarter than ever about how to use this highly cost-effective marketing tool without turning off good customers. This story will explore how online retailers are segmenting their lists to deliver e-mails consumers will appreciate because of their relevancy, how often they send e-mail, how to combine demographic and purchase data to target e-mails, and how retailers woo back customers who are especially fast to hit the delete key.

How to choose among the latest e-commerce tech toys.
Story Synopsis: Sexy new technologies come along all the time, but few retailers have the resources to implement them all. Which ones do experts view as holding the greatest promise? How do retailers decide which technologies to explore? And how are e-commerce teams organized to implement new systems with maximum efficiency?

The bad guys don’t always wear black
Story Synopsis: Criminals make billions from Internet fraud, giving them every incentive to recruit the brightest, if not the best, of young web enthusiasts who come up with new ways to commit fraud all the time. This story will look at some of the latest scams and the new technologies and security practices that help retailers tell the difference between legitimate customers and criminals.

One of the Most Effective Print Media Internet Retailer has to offer!! Products and Services Guide
Print Opportunity

• Highly visible section positioned within the story for excellent exposure.
• Extremely effective & targeted placement to highlight your product and services
• Internet Retailer reaches 43,474 BPA audited circulation.
• Our targeted audience includes almost 90% C-Level, VP Level, and Directors/Managers – DECISION MAKERS!!