Road Map to Redesign
This section of the Guide features a detailed overview and project blueprint that retailers can use as a road map for creating a successful redesign. By following five key steps—Envision, Architect, Construct, Transition and Continuous Improvement—web retailers can create a blueprint that outlines the project's main design, financial, marketing and technical elements. Each major segment of the redesign process also includes a breakout of the necessary requirements and expected outcomes for that particular step. All elements of the road map are driven by one question: How can a retailer get the best business performance from their online brand and e-commerce site?
