Case Studies: Learn From the Best and the Brightest

The Challenge: Identify reasons why visitors and subscribers were leaving American Greetings' e-commerce site and reconfigure the site to increase traffic and improve conversion rates.

The Challenge: Enhance, and in some cases replace, rich media images with product videos.

The Challenge: Redesign product pages using the latest applications, including rich media and video, to entice visitors to make a purchase.

The Challenge: Replace a generic A/B testing application that focused too narrowly on sales conversion rates for a promotion or page design and not enough on measuring customer behavior across multiple channels.

The Challenge: How to create a virtual dressing room so shoppers can build an outfit without refreshing the page with each new item.

The Challenge: How to upgrade an outdated design that was beginning to affect web site performance and improve navigation to speed shoppers to top-selling merchandise.

The Challenge: How YesAsia modified its e-commerce site's entertainment content for multiple languages, countries and cultures.

The Challenge: Find the right mix of time and feedback to redesign a web site with outdated site search and basic information architecture.

The Challenge: Redesign a retail web site to improve performance, give readers more ways to interact with each other and with authors, and promote cross-selling.

The Challenge: Build a store locator tool that provides better search options and directs more traffic to Ace Hardware locations.

The Challenge: Create a mobile version of outdoor sports retailer Moosejaw Mountaineering's innovative—and off the wall—e-commerce site to reach its young, tech-conscious demographic.

The Challenge: How to retool a web site with an outdated design and a poorly performing e-commerce platform.

The Challenge: Build a virtual shopping aisle that shows items as they are displayed in a grocery store and enables customers to complete an online order for delivery or print the list for their next trip to the grocery store.

The Challenge: Refine page designs with new features and functions that make it easier for customers to compare products.

The Challenge: An outdated site design and e-commerce platform limited Chelsea & Scott's ability to introduce new features and functions and process orders.

The Challenge: Create product education pages that load quickly and easily.

The Challenge: Create a microsite that delivers live broadcasts and archived programs from ShopNBC, displays links to product information, and is integrated with the ShopNBC.com shopping cart.

The Challenge: Improve performance of two e-commerce sites for West Coast shoppers and add hundreds of new product images.

The Challenge: Design product education pages that load quickly, navigate easily and avoid an overload of technical information.

The Challenge: Create a social networking environment for a customer base that did not fit into the Facebook.com style of online interaction.

The Challenge: Design a new home page that emphasized more consumer electronics without ignoring loyal shoppers seeking daily specials.

The Challenge: Reduce the time visitors and shoppers spend looking for vehicle parts.

The Challenge: Redesign an e-commerce site that better anticipates the needs of older and affluent shoppers.

The Challenge: Reconfigure an internal search engine with data gaps that required exact keywords to locate products and that returned no results for 30% of queries.

The Challenge: Redesign an outdated web site with advanced features and functions that expedite product selection and checkout.

The Challenge: Devise a way for online customers to learn more about an expanding array of consumer electronics and home appliances.

The Challenge: Design an interactive program that lets online music students download digital guitar lessons and audio tools.

The Challenge: Recast an outdated site and cut the time shoppers spent seeking and buying merchandise.

The Challenge: Develop a retail web site redesign that appeals to a core audience of women age 30 to 55 with limited time to shop.

The Challenge: How to collect customer feedback to improve web site design and functionality.