Internet Retailer - Guide to Retail Web Site Design & Usability cover image
Internet Retailer logo

Case Studies: Learn From the Best and the Brightest

Effective Site Design & Redesign
Increase traffic and sales conversions | AmericanGreetings.com

The Challenge: Identify reasons why visitors and subscribers were leaving American Greetings' e-commerce site and reconfigure the site to increase traffic and improve conversion rates.

The business case for product videos | Ice.com

The Challenge: Enhance, and in some cases replace, rich media images with product videos.

Making rich media work | Gap.com

The Challenge: Redesign product pages using the latest applications, including rich media and video, to entice visitors to make a purchase.

Next-generation A/B testing | OfficeDepot.com

The Challenge: Replace a generic A/B testing application that focused too narrowly on sales conversion rates for a promotion or page design and not enough on measuring customer behavior across multiple channels.

Creating virtual shopping tools | Rampage.com

The Challenge: How to create a virtual dressing room so shoppers can build an outfit without refreshing the page with each new item.

Streamlining the design process | Zazzle.com

The Challenge: How to upgrade an outdated design that was beginning to affect web site performance and improve navigation to speed shoppers to top-selling merchandise.

Designs on international shoppers | YesAsia.com

The Challenge: How YesAsia modified its e-commerce site's entertainment content for multiple languages, countries and cultures.

Design plans made perfect | CPA2Biz.com

The Challenge: Find the right mix of time and feedback to redesign a web site with outdated site search and basic information architecture.

Marrying social networking and e-commerce | BarnesandNoble.com

The Challenge: Redesign a retail web site to improve performance, give readers more ways to interact with each other and with authors, and promote cross-selling.

Building Better Features & Functions
Personalizing page design | AceHardware.com

The Challenge: Build a store locator tool that provides better search options and directs more traffic to Ace Hardware locations.

Designing for mobile commerce | Moosejaw.mobi

The Challenge: Create a mobile version of outdoor sports retailer Moosejaw Mountaineering's innovative—and off the wall—e-commerce site to reach its young, tech-conscious demographic.

Starting the design process over | eCost.com

The Challenge: How to retool a web site with an outdated design and a poorly performing e-commerce platform.

A virtual shopping aisle | Peapod.com

The Challenge: Build a virtual shopping aisle that shows items as they are displayed in a grocery store and enables customers to complete an online order for delivery or print the list for their next trip to the grocery store.

Shop and compare | HPShopping.com

The Challenge: Refine page designs with new features and functions that make it easier for customers to compare products.

Designing better features and functions | OneStepAhead.com

The Challenge: An outdated site design and e-commerce platform limited Chelsea & Scott's ability to introduce new features and functions and process orders.

Enhancing Content
Flooring the customer with content | LumberLiquidators.com

The Challenge: Create product education pages that load quickly and easily.

Marrying TV and the web | ShopNBC.TV

The Challenge: Create a microsite that delivers live broadcasts and archived programs from ShopNBC, displays links to product information, and is integrated with the ShopNBC.com shopping cart.

Using syndicated content to improve performance | DiscountGolfWorld.com

The Challenge: Improve performance of two e-commerce sites for West Coast shoppers and add hundreds of new product images.

The fundamentals of better page design | SonyStyle.com

The Challenge: Design product education pages that load quickly, navigate easily and avoid an overload of technical information.

Making shopping social | BigFishGames.com

The Challenge: Create a social networking environment for a customer base that did not fit into the Facebook.com style of online interaction.

Streamlining Navigation
Page design gets close to home | Newegg.com

The Challenge: Design a new home page that emphasized more consumer electronics without ignoring loyal shoppers seeking daily specials.

Driving better site navigation | JCWhitney.com

The Challenge: Reduce the time visitors and shoppers spend looking for vehicle parts.

Designs that give customers what they want | ShopPBS.com

The Challenge: Redesign an e-commerce site that better anticipates the needs of older and affluent shoppers.

Improving site search | Guild.com

The Challenge: Reconfigure an internal search engine with data gaps that required exact keywords to locate products and that returned no results for 30% of queries.

The beauty of a better design | Lancome-USA.com

The Challenge: Redesign an outdated web site with advanced features and functions that expedite product selection and checkout.

A smarter approach to page design | Abt.com

The Challenge: Devise a way for online customers to learn more about an expanding array of consumer electronics and home appliances.

Improving Customer Service & Performance
Lessons in digital designing | Musicnotes.com

The Challenge: Design an interactive program that lets online music students download digital guitar lessons and audio tools.

Getting shoppers where they want to be | Panasonic.com

The Challenge: Recast an outdated site and cut the time shoppers spent seeking and buying merchandise.

Designing women | Shop.com

The Challenge: Develop a retail web site redesign that appeals to a core audience of women age 30 to 55 with limited time to shop.

Listening to the customer | Cooking.com

The Challenge: How to collect customer feedback to improve web site design and functionality.