All-New 2010 Edition: Let the #1 Reference Guide Help You Achieve Excellence in Retail Web Site Design & Usability

The all-new 272-page 2010 Guide to Retail Web Site Design & Usability is the essential resource for online merchants looking to generate more traffic, improved conversion rates and higher sales by designing the ultimate web shopping experience for their customers.

As the web continues to outperform stores and catalogs, more retailers from all merchandising channels are focusing on upgrading their web sites to grab a bigger slice of the e-retail pie. How will they do that? By vastly improving the look, feel and usability of their web stores. That's because the retail web sites with the best designs, easiest navigation and most advanced features will dominate the online retail market and cash in on new mobile commerce and social networking opportunities. In this just published and completely revised Guide you will find extensive proprietary web design research, analysis and insights from retail web design experts, before-and-after case studies on retail web site redesign projects, and comprehensive lists of web design resources. All of it is practical information you can use immediately to take you web site design from the now to the Wow!

This comprehensive Guide to Retail Web Site Design & Usability is packed with these helpful retail web design resources:

Data on Web Design Metrics

• Complete analysis of the web site design features & functions of America's Top 500 e-retail businesses plus the names of executives in charge of web design and usability at each company (completely updated)
• Detailed analysis of the features and functions of the leading 30 mobile commerce retail web sites and the names of executive in charge of them (all new)
• Full description and URL for 30 of the most bookmarked web sites used by design and usability professionals (completely updated)
• Results of our latest survey of e-retailers on the hottest retail web site design and usability trends for 2010 (all new)
• Online design consistency measurements with new metrics—including bounce rate—of the Top 500 retailers (completely updated and expanded)

Insights on Web Design Strategies

• Six "how to" articles by top web designers on current topics such as the right way to redesign a shopping cart and check-out pages for maximum ROI and to reduce the abandonment rate, and understanding the design basics of mobile apps (all new)
• 14 two-page case studies on how web merchants solved design and usability challenges—including the launch of mobile commerce, social shopping and private-sales sites—and achieved dramatic gains (all new)
• Comprehensive feature article on how web retailers are digging deeper into their design initiatives and identifying more effective strategies to drive sales higher (all new)

Details on Web Design Resources

• A step-by-step checklist for executing a cost-effective product page redesign (all new)
• Business summaries, product and client details and contact information on 170 web site design and usability solutions providers (completely updated)
• A synopsis of must-read books on web site design and usability (completely updated)

Based on months of journalistic research, the 2010 Guide to Retail Web Site Design & Usability gives valuable design and implementation insights focused exclusively on retail web sites. This data is not available from any other source. All this valuable data can be yours for the single copy price of just $59 plus shipping. Order your copy now, and the 2010 Guide to Retail Web Site Design & Usability will be sent to you via FedEx three-day air on the day we process your order.