The Search Marketing Guide: Introducing the Ultimate Authority on the Sites, Keywords, Managers and Resources That Drive U.S. Retail Web Marketing
The Challenge:
More so than other forms of marketing, retailers across the board are devoting more time and resources to executing pay-per-click campaigns, optimization and site search strategies that will drive traffic and sales higher.
As the hobbled economy slows consumer spending, retailers are focusing even more on paid and site search marketing to meet an online shopper's immediate product need and on natural search to drive sales and establish lasting connections with consumers.
But even though retailers will spend billions of dollars on paid search marketing in 2010, many merchants still struggle with maximizing their return on investment in pay-per-click advertising and zeroing in on the best keywords and phrases that get results. And while retailers' use of natural search is slowly improving, many merchants still settle for only mediocre rankings on Google, Yahoo and other search engines.
The Solution:
With so much at stake, retailers need a comprehensive resource that will help them plan – and execute – search marketing strategies that get results. Introducing Internet Retailer's newly published Search Marketing Guide, a 272-page publication that's packed with "how to" articles, exclusive rankings, case studies and other pertinent information including:
- How the 250 largest retailers rank overall for paid and natural search on Google
- Exclusive data from Hitwise on each retailer's percentage of traffic from major search engines and most frequently used keywords
- The names of 866 executives in charge of the nation's biggest paid, natural and site search marketing programs and at the vendor companies they depend on
- Detailed charts on how the top web retailers rank in their respective merchandising categories for paid and natural search
- Cover story on the best practices retailers are using to achieve a better return on their investment in pay-per-click advertising and site optimization and the results they're getting
- Results of a detailed survey on retail search marketing trends
- Six case studies of how web merchants solved pay-per-click, site optimization and site search challenges and achieved dramatic gains
- Four "how to" articles by top search marketing and site search experts on such current topics as achieving a better ROI on pay-per-click campaigns, designing landing and product pages that deliver higher natural rankings and implementing more relevant site search
- Lists of the Top 500 retailers' site search features and functions, and executives in charge of site search
- Business summaries, product and client details, and contact information on more than 100 search engine marketing and site search firms and solutions providers
- A synopsis of 54 must-read books on paid, natural and site search marketing
- Full description and URL for 18 of the most bookmarked web sites used by search marketing professionals
- Results of a detailed survey on retail web site search marketing trends
- Rankings of the top three retailers in paid and top three retailers natural search results on more than 300 of the most searched merchandise-related keywords
- Rankings of the top 10 retailers in paid and natural search results in each of 20 web merchandise categories
Based on six months of journalistic research, the 2010 Search Marketing Guide helps retailers stay on top of fast-changing trends in search engine marketing and site search marketing.
This data is not available from any other source. Because we base pricing on a high-volume sales model, all this valuable data can be yours for the single copy price of just $59 plus FedEx shipping. Order your copy now, and the 2010 Search Marketing Guide will be sent to you via FedEx 3-day air (orders may take 24 - 48 hours to process).