Web Design '09 Conference Session Descriptions

As the web grows in importance to the retailing industry, competitors will raise the bar on what makes an engaging web site. One area that will quickly undergo change is imagery. All retailers will be forced to invest more time and effort into creating photos of merchandise. And they will have to present as many views of a product as possible to engage shoppers most fully. Our speakers will discuss how retailers can create images that sell the product without breaking the photo budget, creating enough photos without going overboard, the strategic thinking that underlies the creation of effective product photography, how planning for dual use of images in catalog and web site figures into the process and how to ensure that all photographs are where you need them when you need them.