Web Design '09 Conference Session Descriptions
Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.
| Day One: 1/20/2009 |
11:30 AM - 12:00 PM
Behind the scenes at mini-movies—Managing video online
Pedro Santos, Chief Strategist, eCommerce, Akamai Technologies Inc.
Frank Malsbenden, Vice President, Vision Retailing Inc.
Much of the discussion of video on web sites centers around what content engages customers the most. But creating videos cost effectively and managing them on the site are problems e-retailers must solve. What should retailers expect to pay to produce an online video? What are the technical requirements of getting videos online and ensuring a good customer experience with them while avoiding any diminution of site performance? And once videos are on your site, how do you maintain them there? This session will examine the options with a performance expert who will draw on his multi-client experience to tell retailers what they need to know about videos and a retailer who's successfully negotiated the process. |

