Web Design '09 Conference Session Descriptions

This workshop session will focus on how Tractor Supply Co., a $3 billion retailer of ranch and farm supplies, and its design partner Brulant keep TractorSupply.com current on the latest trends and issues facing online retailers. In this "before and after" session, Brulant will detail all aspects of the redesign process, including how Brulant worked with Tractor Supply e-commerce executives to set business and design priorities, develop a detailed project implementation schedule and test all aspects of the new design prior to its going live. The workshop session will also focus on the design and implementation of several new advanced features and functions now live on TractorSupply.com and how Tractor Supply is generating a positive return on its investment in better e-commerce technology and a fresh new look to its web site.