Agenda
Internet Retailer 2009 Web Design Conference

Web Design '09 Conference Session Descriptions

Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.

Day One: 1/20/2009
9:30 AM - 10:15 AM
Choosing the right design partner
Bruce Temkin, Analyst, Forrester Research
Bill Kane, Vice President, IMS & Web Development, 1800Mattress.com

The right design is so crucial to a web site's success that leaving the choice of a design partner to chance is risky. This session will help attendees sort through the hundreds of options when choosing a design company and will discuss such issues as how to make sure a design company's experience is relevant to your design needs, how to analyze the success of a design company's clients' sites, what questions to ask to make sure the design company's approach and style are compatible with yours, how to diplomatically and effectively drop a design company if you think they're not doing their job, and more. Out first speaker has analyzed how companies hire marketing and design agencies. Our second speaker recently outsourced a project to a design company.