Web Design '09 Conference Session Descriptions

When it comes to site redesigns, some changes deliver higher benefits than others. Retailers must understand which deliver the highest, fastest payoff and which can wait. Then they must determine how to prioritize changes. This session, by a design and usability expert, will examine how to determine the highest priorities for site redesigns, how to calculate realistic returns. He will be joined by a retailer who relied almost completely on customer feedback to drive a redesign. He will discuss how priorities were affected by the feedback.