Web Design '09 Conference Session Descriptions

E-retailers have an overwhelming number of decisions to make about what merchandising features to add, what navigation paths to put in place, what rich media to offer and even what text font size and color will communicate the site most clearly to their customers. Balancing what appeals visually with what makes for easy navigation is what the discipline of web site usability is all about. In this interactive, group learning session, two usability experts will offer on-the-spot reviews of audience members' sites from the perspective of usability, along with specific suggestions on what each retailer can do to improve ease of use and help site visitors get what they came for.