Web Design '09 Conference Session Descriptions

Few retailers know what motivates consumers as well as Neiman Marcus does. Long known for innovative and unique products in its stores and catalogs, Neiman Marcus has achieved equal success with its web site. With $500 million in online sales, Neiman Marcus Direct is the 37th largest online retailer—and the No. 1 luxury brand online, according to the Internet Retailer Top 500 Guide. Neiman Marcus is doing a number of things right to have reached that level of sales online, let alone in luxury goods. Our Keynote Speaker will talk about how to design a site that speaks to customers, how to maintain a straightforward, elegant design while incorporating advanced site functionality where it will do the most good, how to keep design and merchandising fresh without having to overhaul the site frequently, what Neiman Marcus management is considering for near-term enhancements and how to achieve payback by continually perfecting site design.