Web Design '08 Conference Speakers

Mayer Gniwisch leads the strategic direction of Ice.com and Diamond.com using best practices analytics tools to increase sales, conversions and customer loyalty. "Our new mantra is changing the E from Electronic commerce to Experience commerce," he says. An ordained rabbi, Mayer was classically trained as a diamond cutter in South Africa with one of the country's largest diamond companies. He went on to found First Canadian Diamond Cutting Works, the first diamond factory in Canada, and Y&M Diamond Trading of New York, a leader in loose diamonds and a DeBeers site holder, before co-founding Ice.com, No. 182 in the Internet Retailer Top 500 Guide.