Web Design '08 Conference Speakers

Before joining the Rimm-Kaufman Group in 2005, Larry Becker was vice president, e-commerce at Crutchfield Corp., with primary responsibility for the company's web site and online marketing. Larry was responsible for design and usability of all web site features including cart, checkout, search, navigation, product categorization, and product presentation. He also directed the profitable management of a significant online customer acquisition budget and piloted site merchandising projects to develop internal solutions for dynamic cross-selling, "good, better, best" merchandising, and, "shop-by-feature." Larry holds a BA from the University of Virginia.