Web Design '08 Conference Speakers

Dawn Wayt leads The Guild's e-commerce strategy, online marketing initiatives, and the optimization of its web site, artfulhome.com. Last year she led a comprehensive site redesign to introduce new navigation, search, merchandising, analytics, branding, and more that improved the user experience and facilitated a 150% increase in sales from online marketing. Prior to joining The Guild, (No. 424 in the Internet Retailer Top 500), Dawn helped drive growth via consumer marketing and advertising at American Express, Cendant, Matrix Essentials, AT-A-GLANCE, and Coastal Pet Products.