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Web Design '08 Conference Session Descriptions
Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.
| Day Two: Feb. 1, 2008 |
3:30 - 4:00 p.m. Making site search do more than just return results Glenn Edelman,
Senior Director of Online Marketing & Merchandising, Wine Enthusiast Larry Becker,
Vice President, Website Effectiveness, The Rimm-Kaufman Group On today's retail web sites, the site search function serves two purposes. One is to help customers find what they're looking for. The other is to serve as a navigation device that encourages shoppers to explore the site and find what they might not have known they were looking for. Both require a web site that is well organized with product data that is clear and rational. This session will examine what it takes to create a successful site search function with particular emphasis on how site search can be a substitute for navigation. Our first speaker has analyzed site search technologies and will tell attendees what to look for when choosing a site search vendor. Our second speaker will discuss how his site deployed site search technology than enhanced it with additional content to make site search not only more relevant to shoppers but also better able to meet the company's merchandising goals. |