Web Design '08 Conference Session Descriptions

Since the early days of online retailing, merchants have struggled with how much content to provide to shoppers. At the turn of the decade, content was king. But that quickly changed to commerce is king when the pressure was on to create sales. Slowly the pendulum has swung back and now content is on the rise again. This time, though, content is not king; it is more like a co-regent with commerce: Content has to lead to commerce. Our speaker from Imaginova Corp., which operates some of the most content rich sites on the web, will discuss how his company creates content for its sites, how it links content to the opportunity to purchase a product, the benefits it has received as a result of the content, and how it measures return on its content investment.