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Web Design '08 Conference Session Descriptions
Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.
| Day Two: Feb. 1, 2008 |
11:30 a.m. - 12:15 p.m. The role of real time data in better site design and usability Greg Robinson,
Senior Systems Support Specialist, Quixtar Geoff Galat,
Vice President, Marketing & Product Strategy, Tealeaf Technology Tracking customers' movement as they navigate a retail web site and capturing the information in a real-time database can give a merchant valuable insight into understanding shopping behavior and troubleshooting performance problems. By analyzing individual site visits, merchants can react more quickly to performance problems such as slow loading pages and broken links. Access to real-time user data can also help merchants improve customer service and implement a better site design. This session will help retailers understand how to capture visitor data in real time and how timely analysis of the information can yield better performance. |