Web Design '08 Conference Session Descriptions

Tech-smart consumers have shown they are willing to shop and buy via mobile devices. That phenomenon will spread as today's young, always-in-touch teens and twenty-somethings become tomorrow's middle-aged buyers in their prime acquisition years. But merchandising and selling over mobile devices is an entirely different proposition from doing so on the web. In many cases, content needs to be slimmed down, product selection narrowed and checking out greatly simplified. In other cases, retailers have opted to display almost their entire selection. This session will feature an operator of the mobile shopping mall Digby and a retailer who sells at that mall. They will discuss what they needed to do from a design and content point of view to make mobile shopping possible—and what they've gotten out of it.