Web Design '08 Conference Session Descriptions

A lot goes into a successful site design and Sony's SonyStyle.com has mastered all of it. The site boasts a clean design, easy navigation, fast-loading pages and rich media. And it's all topped off with one of the most extensive online libraries of consumer-oriented content to help shoppers decide which products they want and then get the most out of those products post-purchase. Our Featured Speaker is Darrell Porcher, Director, Web Development of Sony Electronics' SonyStyle.com. He will talk about Sony's total approach to creating a web site, focusing on how to identify what you want a web site to do, organize the site's information and find the technologies to make it all work together. He will also discuss how to bring IT, marketing and executive management together to make it happen.