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Web Design '08 Conference Session Descriptions
Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.
| Day One: Jan. 31, 2008 |
2:30 - 3:00 p.m. Eye-tracking: The eyes have it Johanna Murphy,
Senior Director of User Experience and Design, GSI Interactive Craig Gillan,
E-Commerce Business Manager, Charlotte Russe Consumers don't really know what they look at when they view a web site. They'll tell researchers in focus groups one thing, yet their eyes tell a different story. Sophisticated eye-tracking technology shows where customers are looking when they come to a web site—and it's not always at the products. This session will demonstrate how eye-tracking works and how retailers can use it to create more effective site designs. |