IRCE Named Fastest Growing Show
When you consider that there are more than 13,000 trade shows held in the U.S. each year, it is a huge achievement for the show that's selected the fastest growing show in all the land by the leading publication in the conference business. That is exactly the honor bestowed on the Internet Retailer Conference & Exhibition, which last month was named America's fastest growing conference by Tradeshow Week at its annual "Fastest Fifty" banquet celebrating the fastest growing trade shows and conferences. In his invitation to the fifth annual IRCE 2009 to be held at the Boston Convention & Exhibition Center on June 15-19, 2009, Internet Retailer Publisher Jack Love explains how IRCE became America's fastest growing show and how this year's conference strives to outshine all those that went before.
The IRCE 2009 Conference Content
IRCE 2009 is a four-day conference featuring 179 speakers in 94 sessions devoted to the strategies and tools that e-retailers can use to thrive in a recession that pulls the rest of retailing down. Hence the theme: Rising Above—Not Just Surviving—the Economic Storm. The agenda, which has fewer general sessions than last year and many more specific breakout sessions and tracks that are targeted to specific e-retailer needs, includes the following:
IRCE 2009 Agenda Summary
- Day One (June 15) features two concurrent day-long workshops:
- Search Engine Marketing: Strategies for a more competitive market.
- Survival Guide for Small E-Retailers.
- Day Two (June 16) marks the start of the general conference and features:
- General Session (8:30 a.m. to 10:15 a.m.): State of the Industry: How E-Retailing Can Shine in A Gloomy Economy
- Technology Track: Finding Cost-Effective Web Technologies
- Retail Chain Track: Making the Web the Driver of the Chain
- Web Design & Merchandising Track: Making a Hot Site at a Cool Cost
- Small Retailer Track A: How Low-Budget Operators Can Have Big-Time Success
- Day Three (June 17) contains a full day of breakout sessions in four tracks
- General Sessions (8:30 a.m. to 10:15 a.m.)
- Marketing Track: What Marketing Works Best in a Recession.
- Operations Track: How to Cut Costs While Increasing Conversions
- Measuring Success: How Understanding Web Metrics Creates Online Success
- Small Retailer Track B: Efficient Ways to Attract New Web Shoppers
- Day Four (June 18) features two concurrent day-long workshops:
- Capitalizing on the M-Commerce Boom
- Diving Deep Into E-Mail Marketing
Free Conference Content Online—A $349 Value
All paid conference attendees receive free web access to all presentation slides received from speakers prior to the show. This system allows attendees to view the slides on their laptops during the conference and record their own notes next to each slide. After the show, conference attendees will get free access to the online version of all recorded conference content—including speaker audio synchronized with each speaker's slides. This electronic version of the conference is sold separately for $349 but is provided at no additional cost to paid conference attendees (excluding exhibit hall only passes).
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The Largest Conference in E-Commerce
The Internet Retailer Conference & Exhibition became America's largest trade show by first becoming the largest show
in e-retailing—a status it has maintained for the last four years. In that span attendance has grown at a compounded annual rate of 45%, a growth
that has been driven by three factors:
What Drives IRCE's Attendance Growth
- A Comprehensive Agenda featuring experts on all e-retailing topics who are selected by Internet Retailer's editorial staff independent of influence from sponsors.
- An Inclusive Market Approach that draws from all segments of the e-retailing market: store chains, catalog firms, web-only merchants and consumer manufacture and service companies.
- The Greatest Value for conference attendees. Despite its superior content, IRCE has kept registration fees lower than any other e-retailing conference to maximize value for attendees on tight budgets.
Largest Display of E-Retailing Technology
Propelled by such significant and steady growth of conference attendees, IRCE has always been the favorite show for e-commerce vendors, who know they will be exhibiting their solutions in a high-traffic exhibit hall. As a result, IRCE's exhibit hall has always boasted the largest display of e-commerce technology in the world with more booths than all other U.S. e-retailing events combined. IRCE 2009 will be no exception. Its massive exhibit hall at the Boston Convention & Exhibition Center is 30% larger than last year and will house 350 exhibitors in the equivalent of 518 10x10-foot booths.
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