IRCE 2009 Conference Speakers
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Ken Cassar, Vice President, Industry Solutions Analytics, Nielsen Online
Track Chair for: Day Two—June 16, 2009: Track B: Corporate Management
Kenneth Cassar oversees custom analytics for clients in technology, search, commerce, CPG, healthcare and automotive. Ken joined Nielsen Online in 2003 and has developed the company's MegaPanel-based products, its suite of advertising effectiveness offerings and its vertically focused analytical approach. Before joining Nielsen Online, Ken was with Modem Media's Strategic Consulting group and Jupiter Research. |