IRCE 2009 Conference Speakers

Mary Kathleen Sullivan has over nine years of online marketing experience, eight at Barnes & Noble.com where she was responsible for management of e-mail marketing. Mary Kathleen contributed to the growth of Barnes & Noble.com's mail list by 140%, development and implementation of contact strategies, and complete overhaul of the creative approach. Her expertise includes lifecycle marketing; segmentation strategy development; and triggered, personalized campaign development.