IRCE 2009 Session Descriptions

Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.

Day Two—June 16, 2009: Track D: Small Retailers

Small Retailers: Beating the Big Guys Without Breaking the Bank
Track Chaired By: Ina Steiner, Editor, AuctionBytes.com
The current economic environment is making this a bracing year for the small retailers. With the economy suffering from a high level of consumer uncertainty, big retailers are sure to bring their resources to bear on the only retail channel that promises growth—the web. That will force everyone to compete better. And small retailers who might have been able to create a niche and operate successfully on an ad hoc basis will find themselves forced to invest to keep up. At the same time, small retailers may find themselves in a better competitive position because of their ability to operate lean and be more nimble than big retailers. This track across two days will help small retailers pinpoint where they can make improvements and identify where they can excel—without making large investments.

11:15 AM - 12:00 PM

Small steps can create big results

Au-Co Mai, Founder and CEO, Emitations.com

Adele Sage, Analyst, Forrester Research

When the economy turns sour, businesses can quickly make small changes that result in big sales boosts or expense reductions. This session will reveal low-cost techniques that Forrester Research uncovered in research with online retailers that will increase conversion rates, boost cross-sell opportunities, help users find products and improve click-through rates. It will also feature a retailer who keeps a close watch on the little things that add up.