IRCE 2009 Session Descriptions

Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.

Day Two—June 16, 2009: Track C: Merchandising and Web Site Content

Merchandising, Content & Design: Creating a Web Site for Success Today
Online merchandising, content and design continue to evolve. What worked yesterday either doesn't work today or has a new use today. These sessions will tell attendees how to get the most out of the latest merchandising, content and design trends.

5:15 PM - 5:45 PM

Want a better site? Ask your customers

Bob Barrett, Director of Consumer Content Distribution, Hazelden Foundation

Improving your site is more important than ever during an economic downturn. Finding where to make improvements is tough—but doesn't have to cost a lot of money. When The Hazelden Foundation wanted to improve its site, it started by asking customers what they liked and disliked. Customers told them—boy, did they tell them! Our speaker will explain why Hazelden took this approach and how it sorted through and prioritized customer comments.