IRCE 2009 Session Descriptions

Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.

Day Two—June 16, 2009: Track C: Merchandising and Web Site Content

Merchandising, Content & Design: Creating a Web Site for Success Today
Online merchandising, content and design continue to evolve. What worked yesterday either doesn't work today or has a new use today. These sessions will tell attendees how to get the most out of the latest merchandising, content and design trends.

4:30 PM - 5:15 PM

Rich media: Who needs it?

Peter Cobb, Senior Vice President, eBags.com

Larry Promisel, Vice President, E-Commerce, Barneys New York

Rich media on a retail web site increases customer engagement and boosts conversion rates. But if you have 15 other priorities and your resources or management capacities are limited, should you be spending any of that on rich media? This session will help retailers understand when to invest in rich media, when to resist the rich media push and what they can offer in place of rich media that will make their sites just as engaging.