IRCE 2009 Session Descriptions

Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.

Day Two—June 16, 2009: Track C: Merchandising and Web Site Content

Merchandising, Content & Design: Creating a Web Site for Success Today
Online merchandising, content and design continue to evolve. What worked yesterday either doesn't work today or has a new use today. These sessions will tell attendees how to get the most out of the latest merchandising, content and design trends.

4:00 PM - 4:30 PM

Making product recommendations work for maximum conversion

Robert Cell, CEO, MyBuys

Erik Martinez, Director, E-Commerce, Peruvian Connection

As competition for consumers' online dollar becomes more fierce, a key to success will be to increase the average ticket. One way to achieve that is to tap into customers' receptivity to product recommendations as they are shopping. This session will cover the science and art of making recommendations—both in what's recommended as well as where the recommendations appear in the process.