IRCE 2009 Session Descriptions

Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.

Day Two—June 16, 2009: Track C: Merchandising and Web Site Content

Merchandising, Content & Design: Creating a Web Site for Success Today
Online merchandising, content and design continue to evolve. What worked yesterday either doesn't work today or has a new use today. These sessions will tell attendees how to get the most out of the latest merchandising, content and design trends.

2:45 PM - 3:15 PM

Site search: Beyond search results for improved traffic and conversions

Ed Hoffman, Vice President, Worldwide Field Operations, SLI Systems

Richard Sexton, President & CEO, Carolina Rustica

The old approach to site search is to help shoppers find products. But site search can also provide powerful data that retailers can use for other activities. This session will discuss how site search can provide insight into new products to stock, help merchandisers refine product descriptions to get customers to products faster, provide marketers with keywords to optimize search marketing, and increase customer service reps' efficiency.