IRCE 2009 Session Descriptions

Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.

Day Two—June 16, 2009: Track C: Merchandising and Web Site Content

Merchandising, Content & Design: Creating a Web Site for Success Today
Online merchandising, content and design continue to evolve. What worked yesterday either doesn't work today or has a new use today. These sessions will tell attendees how to get the most out of the latest merchandising, content and design trends.

2:00 PM - 2:45 PM

How product ratings and reviews affect more than just sales

Nathan Decker, Head of E-Commerce, Evogear

Stuart Wallock, Senior Manager Global Community & Personalization, Dell

Customers love to read—and write—reviews. And they buy—or don't buy—based on reviews. But reviews create other benefits for a retailer as well. This session will detail how to create a successful reviews program, how to entice customers to contribute to reviews and to read reviews, how to use reviews in a merchandising strategy and how to mine reviews for insights into improving operations and merchandise selection.