IRCE 2009 Session Descriptions

Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.

Day Two—June 16, 2009: Track C: Merchandising and Web Site Content

Merchandising, Content & Design: Creating a Web Site for Success Today
Online merchandising, content and design continue to evolve. What worked yesterday either doesn't work today or has a new use today. These sessions will tell attendees how to get the most out of the latest merchandising, content and design trends.

12:00 PM - 12:30 PM

Creating credible e-mail marketing messages that motivate consumers

Kim Gnatt, Vice President, Internet Marketing, Benchmark Brands

Kara Trivunovic, Senior Director of Strategic Services, StrongMail

Customer product reviews and retailers' product recommendations have proven their power on web sites. Now some merchants are harnessing both for e-mail, resulting in double-digit increases in click-throughs and purchases. This session will examine what it takes to include those two powerful marketing tools in e-mail to specific customers based on the customer's purchases and other actions.