IRCE 2009 Session Descriptions

Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.

Day Two—June 16, 2009: Track C: Merchandising and Web Site Content

Merchandising, Content & Design: Creating a Web Site for Success Today
Online merchandising, content and design continue to evolve. What worked yesterday either doesn't work today or has a new use today. These sessions will tell attendees how to get the most out of the latest merchandising, content and design trends.

11:15 AM - 12:00 PM

Stealing from the small/Leveraging for the large

Lauren Freedman, President, the e-tailing group

Because the barriers to entry are low, the web is full of small, inventive merchants who know their business and their customers and have devised innovative ways to sell products. This session will look at specific unique approaches that small retailers have adopted in content, community, personalization, product imagery and other areas and tell retailers how they can apply similar tactics to their own sites. The speaker guarantees at least one idea you can steal for your own operation.