IRCE 2009 Session Descriptions

Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.

Day Two—June 16, 2009: Track B: Corporate Management

Corporate Management: Building a Corporate Infrastructure for Tomorrow
Track Chaired By: Ken Cassar, Vice President, Industry Solutions Analytics, Nielsen Online
As the web increases in importance, large retailers will bring their own established management approaches to their Internet sales. This track examines how metrics must evolve to tell the true story of a web site’s performance. It also looks at the ways that management thinking has to change for web sites to live up to their full potential.

5:15 PM - 5:45 PM

Digging into the numbers to find the real value of online sales

Nikki Baird, Managing Partner, RSR Research

With Wall Street analysts asking about web sales and Moody's giving more weight to online sales in a assessing creditworthiness, more retailers will have to reveal web sales. But simply stating a number won't tell the story—and may cause harm if investors don't perceive it as high enough. This session will provide financial scenarios, such as how including web sales can cause same-store sales to take a big jump, that can shed light on web sales' importance to a retailer's health.