IRCE 2009 Session Descriptions

Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.

Day Two—June 16, 2009: Track B: Corporate Management

Corporate Management: Building a Corporate Infrastructure for Tomorrow
Track Chaired By: Ken Cassar, Vice President, Industry Solutions Analytics, Nielsen Online
As the web increases in importance, large retailers will bring their own established management approaches to their Internet sales. This track examines how metrics must evolve to tell the true story of a web site’s performance. It also looks at the ways that management thinking has to change for web sites to live up to their full potential.

4:30 PM - 5:15 PM

Developing your staff

Gordon Magee, Internet Marketing Manager, Drs. Foster & Smith

Jim Okamura, Senior Partner, J.C. Williams Group

One of retailers' biggest challenges is finding staff to execute online initiatives. While chain and catalog staff knows retailing, that staff may not know online retailing. This session will describe where in a retail organization management is most likely to find staff who can master online retailing, what training they can do so staff can apply their retail knowledge to web, and new compensation and motivation models that the e-retailing makes necessary.