IRCE 2009 Session Descriptions

Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.

Day Two—June 16, 2009: Track B: Corporate Management

Corporate Management: Building a Corporate Infrastructure for Tomorrow
Track Chaired By: Ken Cassar, Vice President, Industry Solutions Analytics, Nielsen Online
As the web increases in importance, large retailers will bring their own established management approaches to their Internet sales. This track examines how metrics must evolve to tell the true story of a web site’s performance. It also looks at the ways that management thinking has to change for web sites to live up to their full potential.

4:00 PM - 4:30 PM

The future of the catalog when your customers are shifting to the web

Tracy Schneider, Vice President, E-Commerce, CWDKids.com

Customers are showing a strong preference for initiating transactions on the web—even if they are on a catalogers' customer list and receiving mailings. That completely changes how customers interact with retailers and what retailers must do to market their products. This session will examine the new reality for catalog issuers, whether catalogs are the primary marketing vehicle or a secondary vehicle, and how catalog mailers must change their business operations to take most advantage of the new reality.