IRCE 2009 Session Descriptions

Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.

Day Two—June 16, 2009: Track B: Corporate Management

Corporate Management: Building a Corporate Infrastructure for Tomorrow
Track Chaired By: Ken Cassar, Vice President, Industry Solutions Analytics, Nielsen Online
As the web increases in importance, large retailers will bring their own established management approaches to their Internet sales. This track examines how metrics must evolve to tell the true story of a web site’s performance. It also looks at the ways that management thinking has to change for web sites to live up to their full potential.

2:45 PM - 3:15 PM

The cross-channel imperative

Susan Aldrich, Senior Vice President, Patricia Seybold Group

Eva Buschkrei, Director E-commerce and Branded Content, Vodafone

Retailers have talked about knowing how customers shop across channels for years. But in today's economy, it is just as important to understand customers' total experience across channels. Knowing how customers use channels to make purchase decisions and how they rate the experience is increasingly crucial to success. This session will tell retailers the most important metrics, how to tease them out of customer data and what to do with the knowledge.