IRCE 2009 Session Descriptions

Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.

Day Two—June 16, 2009: Track B: Corporate Management

Corporate Management: Building a Corporate Infrastructure for Tomorrow
Track Chaired By: Ken Cassar, Vice President, Industry Solutions Analytics, Nielsen Online
As the web increases in importance, large retailers will bring their own established management approaches to their Internet sales. This track examines how metrics must evolve to tell the true story of a web site’s performance. It also looks at the ways that management thinking has to change for web sites to live up to their full potential.

2:00 PM - 2:45 PM

Understanding web site financials: Managing to success

Brian Elliott, President & CEO, Alibris

Tracy Wright, Vice President, Chief Finance Officer, Drugstore.com

The retail industry has built up years of metrics that help managers and investors assess financial performance. Same-store sales and sales per square foot are only two of the best known. But most store metrics mean nothing to online retailers. This session will provide retailers with guideposts on the new metrics that online retailers should measure and on how to convert the tried-and-true retail metrics to the online world.