IRCE 2009 Session Descriptions

Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.

Day Two—June 16, 2009: Track B: Corporate Management

Corporate Management: Building a Corporate Infrastructure for Tomorrow
Track Chaired By: Ken Cassar, Vice President, Industry Solutions Analytics, Nielsen Online
As the web increases in importance, large retailers will bring their own established management approaches to their Internet sales. This track examines how metrics must evolve to tell the true story of a web site’s performance. It also looks at the ways that management thinking has to change for web sites to live up to their full potential.

12:00 PM - 12:30 PM

How winners keep up with a fast changing market

Steve Rowen, Partner, RSR Research

History is often a guide for company management. But in online retailing, even recent history can be a less-than-accurate guide to the future in today's economy. This session will present the results of a survey that asked e-retailers' biggest challenges, what internal roadblocks are slowing e-commerce initiatives, how much growth they expect in web sales in three years, and more. Online winners had much different answers from laggards.