IRCE 2009 Session Descriptions

Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.

Day Two—June 16, 2009: Track A: Managing Technology

Managing Technology: Cost-Effective Approaches in an Era of Tight Budgets
Track Chaired By: Bernardine Wu, CEO, FitForCommerce
Technology is never a set-it-and-forget-it proposition. From the selection through implementation and operation, technology requires constant management. This track will guide retailers through the management process, from determining which investments will provide the greatest return, to managing vendor relationships, doing it yourself and making sure you have the right personnel to make it all work.

5:15 PM - 5:45 PM

Getting deep into analytics—if you can understand what your analytics program is saying

Mike Fried, Director Strategic Analysis, Backcountry.com

Eric Peterson, CEO and Principal Consultant, Web Analytics Demystified Consulting

Many retailers are sold on the value of analytics that can tell how consumers use their sites, where they're going and what they're doing—especially important in today's economy. But 82% of users say analytics is poorly understood in their organizations. This session will take retailers deep into understanding analytics—what information is most crucial to chart, what the reports mean and how managers can act on the information. Eric Peterson's lively style energizes a subject people know they should know more about.