IRCE 2009 Session Descriptions

Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.

Day Two—June 16, 2009: Track A: Managing Technology

Managing Technology: Cost-Effective Approaches in an Era of Tight Budgets
Track Chaired By: Bernardine Wu, CEO, FitForCommerce
Technology is never a set-it-and-forget-it proposition. From the selection through implementation and operation, technology requires constant management. This track will guide retailers through the management process, from determining which investments will provide the greatest return, to managing vendor relationships, doing it yourself and making sure you have the right personnel to make it all work.

4:30 PM - 5:15 PM

Browser confusion: How to win the battle for web performance

Pete Hogan, Vice President, e-Commerce, Brown Shoe Co. Inc.

Matthew Poepsel, Vice President, Performance Strategies, Gomez Inc.

The browser battles are intensifying, with Google, Microsoft, Firefox and Apple going head-to-head. Now, instead of designing to one standard, web retailers have to anticipate multiple browsers' conflicting requirements. This session will help retailers navigate this combative environment and will explore the significant differences among the major browsers and their impact on web design, development, user experience and performance.