IRCE 2009 Session Descriptions
Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.
| Day Two—June 16, 2009: General Sessions |
9:15 AM - 9:45 AM
Understanding Consumer Behavior in an Uncertain Economy
Gian Fulgoni, Executive Chairman & Co-Founder, comScore Inc.
With the U.S. economy in flux and most economists speculating this downturn will last through 2009, it's essential for retailers to understand how consumers' spending patterns are evolving and what this means to their businesses. This presentation will provide an overview of changes in consumers' online spending patterns from 2007 through the first half of 2009, survey findings on consumer sentiments regarding the economy and future spending plans, analysis of spending patterns across key product categories and by demographic segments, and more. |


