IRCE 2009 Session Descriptions

Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.

Day Four—June 18, 2009: E-mail Marketing Workshop

Diving Deep Into E-mail Marketing
E-mail marketing is one of the most widely used forms of marketing, but many retailers have yet to take their programs to the next level of sophistication. Many are overlooking tactics and techniques that will boost open rates, click through rates and sales. This session will examine the advanced means that retailers can employ to make e-mail more effective.

3:30 PM - 4:00 PM

The new frontier—will text marketing replace e-mail marketing?

Mark Ford, Co-founder and COO, Qwasi Inc.

Tim Sherwin, President, CardinalCommerce Corp.

25% of consumers—and nearly half in certain age groups—have used text messages on their cell phones to replace e-mail, according to JupiterResearch. A year ago, 51% of consumers said e-mail has prompted at least one online purchase; this year it was 44%. If those two facts don't wake up retailers to looking beyond e-mail, nothing will. But just as e-mail has its own protocols for contacting consumers, text messaging has even more. This session will examine how to determine how quickly to adopt text message marketing, which products and pitches are most effective in text message marketing and the kinds of consumers who are most likely to switch from e-mail to texting the fastest.